Like all arts organizations, Orlando REP has navigated challenges including fluctuating funding, demographic shifts, and competition from digital entertainment. The theatre responded by:
Diversifying revenue sources: Combining ticket sales, donations, sponsorships, and grants to ensure financial stability.
Expanding digital engagement: Developing online programming, virtual workshops, and interactive resources.
Focusing on inclusion: Expanding access to underserved communities and incorporating multicultural themes into productions.
Strategic planning: Conducting long-term strategic initiatives to align programming, education, and outreach with evolving community needs.